By | May 17, 2012


Like me, you might have taken one look at this packaging and thought… hmmm… Darth Vader has a line of bottled water now…just what the world needed. However, this is a clear water bottle filled with BLACK WATER.

That is so BAD ASS!!

The water is infused with fulvic acid (who doesn’t like a little acid in their water? whatever…), which turns it black. I can’t be responsible for saying this is good or bad for you. I did a quick cursory search on “fulvic acid” and nobody seemed to have anything bad to say about it. Make of that what you will.

So, lets talk packaging. This would definitely stand out on a shelf; but do you think you would realize that the water is black and not just the package if you saw it? And then at that point, would you buy black water? The design is clean and simple (right up my alley) and uses everybody’s favorite font: Helvetica Gotham Bold (thanks, Stu!). Good design, not 100% on the product. Would I buy it? yes. I want that water on my shelf, it’s cool. Would I be a repeat buyer? Probably not. Maybe it would be good for a halloween run? Something to consider. But, when I think of water, I want it to be clean and clear. Too old school?

You can buy your black water at: BLK BEVERAGES

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stu on May 29, 2012 at 9:54 PM.

Hey, Just wanted to give you a quick heads up. The font is actually gotham bold, the period has be modified because gothams period is square. Love the blog, love helvetica, but love gotham more!!!


Tracy Zuniga on May 30, 2012 at 6:30 AM.

Thanks, Stu. I guess I fail my typography challenge for the day. Thanks for reading!By the way… are you the designer of this package?


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